Cambridge & Counties Bank has appointed Jayne Follows as regional director overseeing its East Midlands and East Anglia relationship development team.
Follows has close to 30 years experience in financial services after roles with NatWest Bank, Derbyshire Building Society and Nationwide Building Society.
Simon Lindley, chief development officer at the bank, said: “We are delighted to welcome Jayne to the team.
“Her deep knowledge and contacts across both regions will contribute greatly to the development of our offering in the East Midlands and East Anglia.
“We are seeing strong growth in activity and demand across these areas and are confident that as we continue to build our expertise with the best talent, this will enable us to offer the highest level of service to existing and new clients.”
Her appointment is part of the bank’s wider strategy to reinforce its footprint and coverage across the Midlands and East Anglia.
Both regions are key markets for Cambridge & Counties Bank, particularly in commercial and residential buy-to-let.
She will be working alongside senior relationship managers Steve Adams and Sue Higginson.