Canada Life has selected iPipeline’s digital platform to distribute its individual protection products.
Canada Life’s individual life and life plus critical illness products will be available to all users of iPipeline’s protection sourcing solution – SolutionBuilder – as well as via the Assureweb portal, with immediate effect.
Ian Teague, managing director, iPipeline, said: “We’re pleased to welcome Canada Life’s individual protection products, which are available to all users on our digital platform.
“This enables advisers to tailor their offering to meet their clients’ specific protection needs. It’s another step forward in us helping close the UK protection gap.”
SolutionBuilder is a client-centric, research, quote and apply solution, which allows advisers to easily compare both simple and complex protection needs within a simplified and responsive user interface.
The solution supports single and multi-benefit products so that advisers can quickly identify the right solution, based on their client’s specific needs and budget.
Jon Ford, director of individual protection, Canada Life, said: “Working with innovative technology partners like iPipeline, we look to support the closure of the UK’s protection gap.
“Taking a differentiated approach to underwriting, using technology, offering 4 in 5 customers an instant decision, we keep the intermediary and their customer in control of the application process.
“Importantly, we are able to meet the expectations of our customers for a more seamless, digital experience to speed up the buying process.”