Kuiper was previously senior business product manager at Google, responsible for price comparison services in Europe.
Formely Kuiper’s career spanned several marketing and strategic roles at senior level within a range of blue chip insurers including Ageas, Zurich and RSA.
Paul Glen, chief executive officer at Cardif Pinnacle, said: “I am delighted to have recruited someone with Hein’s credentials, skills and marketing experience.
“He is a positive addition to my senior management team and he will be a significant contributor to our strategic growth plans and ambitions for the business going forward.”
Kupier added: “I am very excited to be joining Cardif Pinnacle at such a crucial stage in its strategic development.
“I’m particularly looking forward to helping the team to open up new marketing and e-commerce opportunities for future growth.”