Most (70%) believe that their volumes will grow over the next six months.
The packager said brokers previously found it hard to explain to clients why they are being charged more.
The new bridging introducer is based in London and will act as an introducer for bridging, development and auction finance in the UK.
Rates start from 0.44% and are initially available through a selected broker panel.
The software as a service company provides a range of cloud-based software solutions to its clients.
Hardman has previously held roles with RBS, Santander and Aldermore Bank.
Phil Gray of Watts Commercial Finance, Chris Treadwell of Enness Private Clients and Ben Lloyd of Pure Commercial Finance joins the AOBP.
This comes as the ASTL recently reported gross lending figures for their members at £780.2m.
John replaces Paul Aitken, who stepped down as founder and chief executive back in June.