The deals vary between refinance, refurbishment and support for infrastructure and business development.
Druce joins from LendInvest where he spent a year as northern business development manager.
Each location will be authorised by the FCA and will rely on the infrastructure provided by London Money as well as The Adviser Alliance.
Key features of the new product include 5.5% pa fixed, interest-only and includes loans from £0.5m to £2m.
Rawlins was sales and service manager at HSBC before leaving to work at Princess Cruises as outbound team leader in 2011.
Bennett spent 10 years at Lloyds Bank in various roles including area director for real estate and specialist key markets and nine years at Royal Bank of Scotland as a relationship manager.
The South Wales-based group owns Y3S Loans, Y3S Bridging & Commercial, Chaseblue Loans, Y3S Private Clients, B2B Financial and Pink Pig Loans.
The CREDF II is targeting £200m at final close.
Three quarters (74%) in development finance expect the industry to fall short of its housebuilding target.
They include Alex Upton from Castle Trust, Mike Strange from Funding 365, Matthew Tooth from LendInvest and Richard Deacon from Masthaven Bank.