It can take over nine years to save for a 10% deposit in London and Guildford.
Davies said brokers need to offer a more holistic approach to advice.
The society’s residential and buy-to-let products will now be available there.
West Brom Building Society has cut the rate on a 5-year fix mortgage at 95% LTV.
Lenders reported that in Q4 demand for secured lending for remortgages increased.
In October the annual growth rate of outstanding balances on credit cards was 3.3%.
Greenfield Mortgages is a bridging lender that lends on residential and commercial properties.
Surveyors reported a rise in enquiries and the number of agreed sales in December.
The network’s members completed over £6bn of mortgages last year.