Both the core and select levels of critical illness cover will be available, providing different tiers of benefits.
The business is designed to provide development, training, coaching and social media support to help brokers across the UK.
Caine Bruce has joined from One Answer Insurance, where he was a sales agent, and has nine years’ customer, business development and sales experience.
The divisions will have their own managing directors, who will liaise with the Spicerhaart estate agency chains.
Overall, premiums have decreased by 6.9% since Consumer Intelligence first started collecting data in February 2014.
Geoff Hall, chairman at Berkeley Alexander, said: “It is pleasing to see this continued growth, despite difficult hard market conditions.”
Assured Futures is working with four ASU providers, National Assurance, Paymentcare, Income Bee and Income Secure, to offer one year ASU cover via a panel.
Steve Bryan said: “We have seen the momentum behind levels of new protection business continue to build throughout 2021, no doubt aided in part by the buoyancy of the housing market.”
The redesign has been made in partnership with Unity and has focused on giving the business’ core service pillars their own identities.
Cirencester Friendly will officially be joining Income Protection Task Force (IPTF) in 2022 having previously been involved on a trial basis via their membership of the Association of Financial Mutuals.