Beard-Moore has 25 years of financial services experience with Barclays, working as head of sales support, project manager and regional trainer.
In her new role she will be the main point of contact for the intermediary sales and customer care team.
John Bridge, director of sales and marketing for Cirencester Friendly, who will work with Beard-Moore, said: “Susie has an impressive background in driving teams and individuals to reach their personal best.
“Her experience at Barclays has helped her deliver first class customer service which will continue at Cirencester Friendly for the benefit of our 35,000 members.
“Susie’s skills and experience will be a real boost to the society and I look forward to working with her.”
Beard-Moore added: “The society has a rich history and excellent customer service ethos is at the heart of everything they do.
“I look forward to working with John Bridge and the sales and customer care team, in what I believe will be a very busy and exciting time for the business.”