Over the past year, 39% of buyers admitted they had successfully secured their home by outbidding another offer which had already been accepted, according to Comparethemarket.
Of those that tried to buy in the last year, but had their purchase fall through, gazumping is to blame for 38% of failed transactions.
The research also suggests this is becoming far more common in the housing market, with 75% of prospective house-buyers outlining that they would consider gazumping if their dream home was already under offer with another buyer.
Over three-quarters (81%) of those who are waiting for their house purchase to complete, expressed concern that another potential buyer might come in and use the method of gazumping.
Another reason for transactions falling through is failure to meet the fast-approaching stamp duty holiday deadline on 30 June, which has accounted for almost a fifth (18%) of sales falling through.
In addition to this, 15% had a transaction fall through due to a member of the household being furloughed, leaving them ineligible for a mortgage.
Over the past year, 38% of house-buyers paid above the asking price of the property in order to secure the deal, paying more than £16,000 on average.
More than two-thirds (68%) of people who have bought or tried to buy a house in the last year, or are looking to, would support a law that made gazumping illegal, or ensured better protections are in place to prevent this happening.
Mark Gordon, director of mortgages, comparethemarket.com, said: “The race to meet the first stamp duty deadline on 30 June has led to an increase in demand for homes, meaning many buyers are willing to pay above the odds and even gazump homes which are already under offer.
“This has left many prospective buyers significantly out of pocket and adds additional stress to the homebuying process, given the average sale takes about three months to formally exchange contracts.
“Whether you are a first-time buyer or moving home, prospective homebuyers should be as prepared as possible before making an offer to ensure that the process runs smoothly and quickly.
“It’s important to make sure you shop around online to compare mortgage rates and have all your finances lined up before putting in an offer.”