Countrywide will launch an online mortgage broker called Mojo Mortgages in partnership with venture builder Blenheim Chalcot early next year.
After Mojo launches Countrywide will have face-to-face, telephony and online offerings.
Peter Curran, managing director for financial services at Countrywide, said: “We’re delighted to be partnering with Blenheim Chalcot to further expand our multi-channel offering for customers.
“Their experience of building successful digital businesses over many years is a great complement to our mortgage industry expertise.
“This year already we have strengthened our telephony mortgage sales channel and invested in technology to support our mortgage advisers.
“We plan to continue to grow all three channels as we offer a truly multi-channel proposition.
“This includes increasing our adviser force in the field, further strengthening our telephony team in Camberley and now through our partnership with Blenheim Chalcot, we’re able to offer digital tools to our advisers and launch a consumer-facing online mortgage proposition to further enhance the choice we give our customers.”
Blenhein Chalcot has built 40 recognised digital businesses, such as credit report business Clearscore, and creditor management platform TDX.
Dan Cobley, its managing partner for fintech, said: “With more than 600 branch and telephone based mortgage consultants and decades of experience, Countrywide has unprecedented understanding of the mortgage industry.
“Combining that with our 20 years’ experience of building digital platforms and businesses is a winning formula. Together we will build the best possible customer journey through any channel.”