Coventry for Intermediaries is launching a limited tranche of products at 90% loan-to-value (LTV).
This move aims to manage its capacity to support the market while protecting its service levels and its wider proposition.
Two 5-year fixed 90% LTV products for new business will be launched today (Friday 12 June) and close at 8pm Monday 15 June.
Kevin Purvey, director of mortgage distribution at Coventry Building Society, said: “We’ve watched how high demand for 90% LTV products has affected other lenders because of a lack of supply in the wider market.
“We want to participate and support the market but without compromising on service, which is something we have a high reputation for and we know is something brokers value.
“Although this tranche of business will ease market demand only a little in the short term, we may consider it again if it strikes the right balance between supply and service.
“Brokers need transparency and certainty so they can support their clients.
“We know they’ll understand the need for lenders to find sustainable solutions to meet high demand in this market.”