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Dashly adds sales accelerator platform for brokers

Jake Carter

May 17, 2021

Dashly, the sales tool for brokers and mortgage evaluation platform, has rolled out its dashboard for firms to help boost sales.

The mortgage switching fintech has worked closely with a number of organisations for the next phase of its broker roll-out programme, including Tenet Group and MMD.

It has also secured an exclusive deal for Paradigm Mortgage Services members after a successful pilot scheme among its brokerages.

Dashly’s broker roll-out programme will give more firms the chance to combine human advice and radical new technology to boost sales.

Ross Boyd, chief executive of Dashly, said: “In a world of tech, human advice is more important than ever.

“Complexity, uncertainty, and increased competition in the market mean customers are overwhelmed trying to navigate comparison sites which don’t offer the kind of bespoke deals a broker would for each individual’s circumstances.

“That’s exactly why, in our new TV advert, we urge borrowers to talk to their advisers about Dashly. Far from being the competition, we see brokers as our partners – and our dashboard will help them find better deals for their clients, and ultimately boost their bottom line.”

Bob Hunt, chief executive of Paradigm Mortgage Services, added: “It’s no secret that we’re ambitious, and our focus over the last few years has been growth – for ourselves and for our members.

“And after a successful pilot, we’re delighted to be rolling this technology out to more of our firms.

“Dashly’s proposition, in many ways, has been tailor-made for Paradigm and its brokers: it allows firms to retain a strong brand identity while also taking advantage of highly-specialised tech to get the best deals for their clients, which in turn promotes loyalty and trust and, ultimately, increased earnings.”


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