Dawkins’ role is the latest in a number of senior appointments from the secured lender following the successful completion of its £200m capital raising in September 2013.
Gary Jennison, Jerrold Holdings deputy chief executive officer, said: “David’s appointment reflects our continued growth ambitions for the brands in the Jerrold Holdings stable.
“He joins the company at an exciting time – we’ve already announced a number of product and service innovations this year, with more still to come.
“With a track record of driving profitable growth through strategic insight and innovative execution, David will be key in helping us deliver the ambitious plans we have in place.”
He will be responsible for managing a nine-strong in-house team of web developers, designers, communications specialists and product managers.
With 16 years’ experience in marketing, his previous roles have included in-house stints with lenders GE Capital and GMAC-RSC, while his last role was with Sheer Digital, a London-based agency specialising in web design and digital marketing.
Dawkins added: “The Jerrold Holdings brands are clear leaders in their respective markets.
“The opportunity to join the group at such an important time in its evolution is an exciting prospect and I look forward to working closely with its broking partners and customers.”