Deciding to buy takes 38 minutes

Sarah Davidson

December 5, 2014

Before making the decision 29% look at the property more than twice, just under two thirds view it twice and 10% have one viewing.

Times have changed, as at the click of a button buyers can view property values, property purchase history, recently sold properties, photos, floor plans, Google street view, the school catchment area, transport links, employment opportunities, the crime rate and the tax band.

Russell Quirk, founder and chief executive of eMoov.co.uk, said: “The fact of the matter is people don’t need to spend as much time on the viewing process as they once did.

“The reason for this is simple, now when a potential buyer views a house, they are viewing the house and the house only.

“With the internet providing a wealth of information, they already know if a property will suit them from a practical point of view before stepping through the front door.

“If a property has ticked all the boxes prior to a viewing, then all that is left is whether you walk through the door and your heart screams ‘this is it!’

“Most potential buyers will know within the first 60 seconds whether or not it is the one for them and the majority of buyers tend to return for a second viewing just to validate their thinking.”

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