Direct Life has appointed of Iain Clark as chief commercial officer.
In his new role, Clark will lead the commercial side of Direct Life, heading up distribution across the company.
Clark joins with 25 years’ experience in the protection industry, having held senior management positions in organisations including L&G, Vitality, LV= and British Friendly.
Direct Life received investment from LSL Property Services (LSL) in January this year to deliver key enhancements to the protection advice market, improve its technological and operational capabilities and provide further growth opportunities for its intermediary partners.
Rob Quayle, chief executive at Direct Life, said: “It’s been a really exciting time for Direct Life since the investment from LSL, and Iain’s drive and experience will add a new dimension to our growth and success.
“The importance of life cover has never been more prevalent than over the past 18 months, and we look forward to Iain’s contribution in our objective to make life cover simple for advisers to sell and easy customers to buy, whether they transact online, face to face or by phone.
“Neil and I have had a strong, successful and exciting time working together and I’ll always be grateful for his support over the last 13 years, during which we led an MBO, invented Buy Now, welcomed two significant investors onto our board and created a series of successful innovations.”
Clark added: “I’m really looking forward to joining Direct Life at the pivotal time in the development and delivery of the business’s strategy.
“This is a wonderful opportunity for me to help lead the commercial side of the business through its next stage of growth.”