Adviser Matthew Sibley (pictured) launched Durham Money today, the eighth firm within the London Money Group.
The new firm will advise on residential, buy-to-let, second charge, commercial, bridging, development finance, as well as protection.
Durham Money will initially operate from a business centre as it looks to expand its staff count, with a view to being on the high street in future.
Martin Stewart, director of London Money, said: “I am delighted that Matt has chosen to partner with us. He is a very experienced adviser who has followed our growth closely.
“He asked for a meeting only six weeks ago and in that time we have managed to form, brand and regulate his business.
“If the person is right and mirrors our ethos and philosophy then we tend not to hang around when it comes to on-boarding them within the group.
“We will soon be in to double figures for our sub-branded model and if the future ones are all as keen, committed and sincere as Matt then the future looks very rosy for all those involved.”
Sibley is an adviser based in Durham with a decade’s worth of experience. He has worked at brokerages Broadgate Financial Management, Highcliff Financial Services, b-advised and Park Row Associates.
Sibley said: “I was fascinated to watch London Money growing organically, mainly through their clever use of social media and I decided that I wanted to be a part of that. I joined for one reason – the opportunity.
“I am now working on my dream with great support from like-minded people who are totally invested in my success.
“This is an organisation that is built by the broker, for the broker. Now I have the brand it is my intention to build the ‘go to’ brokerage for the people of County Durham.
“We will build a high street presence offering sound advice with quality service but with a sense of fun in everything we do.”