Kuflink has appointed Ed Hounsell as chief marketing officer to focus on engaging and communicating with customers and rolling out ventures at the lender.
He has experience in marketing and product development in the financial services industry.
Hounsell’s career started with Lloyds Bank credit card marketing and TfL, where he worked on London’s Oyster card and contactless rollout, before turning to the world of start-ups and fintech with Ukash, Currency Cloud and Secure Trading.
Narinder Khattoare, chief executive at Kuflink, said “Ed is a fantastic addition and exactly what the team needs to oversee the national launch of several innovative new products that we have been working on.”
Hounsell said: “With the rise of challenger banks and fintech, customers are waking up to the benefits of alternative finance.
“P2P offers another great choice for customers, and as Kuflink is backed by UK property and great customer service, I am excited to be a part of the revolution.”