Ekeeper has launched a relationship management CRM system with The Cambridge.
Other product providers, such as savings providers, pensions and wealth providers and insurers, can also use the system, which is called Intermediary Manager.
Ekeeper’s Intermediary Manager will structure how The Cambridge’s business development team manages its relationships with its intermediary partners.
It will assist with all intermediary activity by securely storing and managing information related to its adviser population, while also integrating business intelligence (BI) data from The Cambridge’s mortgage origination platform.
Ekeeper has extensively developed its core CRM product to include full and configurable workflow management for onboarding firms and advisers.
It also includes a document management suite to control the production of documents, such as proforma letters, requests, notification of receipt of key documents, as well as automation to ensure appropriate actions are both executed and recorded.
Through the configurable dashboard, users at The Cambridge can generate their own unique interface, supporting different BI widgets such as customised graphs or reports, along with notifications and diary reminders.
David Bennett, commercial director of Ekeeper, said: “We have worked with The Cambridge for some time to launch our newest product and can now roll it out across the market both to lenders and other product providers.
“Following a number of conversations over the past 18 months, we were surprised about the lack of CRM provision in the lender space, needed to handle their intermediary relationships.
“As we have an extensive range of innovative CRM software and an intimate knowledge of the mortgage and protection sectors, adapting our core system, has allowed us to deliver a tailored relationship system to support The Cambridge’s on-going growth.
“We have also been able to incorporate many of the strongest key differentiators of eKeeper’s existing CRM systems, which we know will be hugely valuable to lenders.”
Kathy Bowes, intermediary manager at The Cambridge, added: “The launch of the new eKeeper CRM software is a great new development for The Cambridge.
“The system will provide a holistic view of our intermediary partners and enable my team to have a better understanding of the types of business they tend to work on.
“The insight gained will enable us to have more meaningful conversations with our intermediaries and allow us to better support their needs.”