Eligible, a technology firm automating customer retention for the mortgage industry, has launched a broker client retention calculator.
The calculator aims to help brokers assess how much potential revenue is being lost by not retaining existing mortgage customers.
Rameez Zafar (pictured), chief executive and co-founder at Eligible, said: “We’ve developed our broker-client retention calculator to help advisers see how important it is to focus on client retention.
“The calculator helps brokers identify any problems or room for improvement in their current retention efforts and solidifies client retention as a key priority and contributor to company growth.
“It gives an insight into how much money you’re really leaving on the table, so you can prioritise your retention strategy.
“It also shows you how much Retain, our dedicated mortgage retention solution, could save you if you invest in retention.
“We believe that retention should be on the top of brokers’ priority lists for 2020, not an after-thought.”