London based second charge lender Equifinance has appointed Richard Croll as regional sales manager.
He will concentrate on developing new and existing relationships in the southern half of England and Wales.
For the last 18 months Croll has worked for HSBC as its business development manager in it’s first mortgage business but now returns to concentrate on second charges in his new role.
Tony Marshall, Equifinance managing director, said: “We are delighted to have secured the services of Richard who is already well known to many in our industry.
“The fact that he has joined Equifinance shows that he understands our achievements and ambitions to expand products and volumes moving forward.
“We have now built a very strong team with many years’ experience in the industry and are structured to handle significant growth.”
Until recently Equifinance operated solely in the medium-heavy adverse areas but hasnow launched a prime higher LTV proposition.
Croll said: “I am very excited about my new role and returning to the specialist market within 2nd charge mortgages.
“My core focus will be delivering good customer outcomes by being personable, dependable and connected to our broker partners.
“Our goal here at Equifinance is geared to grow the proposition and become a broker’s lender of choice not only for impaired credit customers but also now for prime customers at higher LTVs.”