Beedell joins the Council from Barchester Healthcare where she was a home services adviser.
Nigel Waterson, chairman of the Equity Release Council, said: “Denise brings an exceptional amount of experience to the Council and we are extremely pleased to welcome her as our communications and operations manager. With her background in policy and marketing and her conscientious nature she is ideally qualified to help us strengthen and build upon the foundations that have already been established.”
Andrea Rozario, director general of the Equity Release Council, added: “We are very much looking forward to working with Denise. We have been very busy here at the Council since our re-launch and feel that her extensive experience and perseverance will help us to expand and build upon what has already been established.”
At Barchester Healthcare Beedell launched a new, purpose-built care home in East Sussex so brings significant knowledge of the long-term care sector to the role.
Prior to this, she was the West Midlands policy manager at the Federation of Small Businesses. This role involved supporting various member committees, undertaking policy research and development and ensuring effective contact with key decision makers at both regional and national levels.
As communications and operations manager Beedell will work closely with Andrea Rozario, director general of the Council, in the everyday running of the organisation. Her responsibilities will also specifically focus on member engagement and the development of the Council’s online profile. To this role she brings many years of marketing and communications knowhow, and is also a keen advocate of evidence-based lobbying.