Dom Wilkinson has left as head of marketing at Key Retirement to join Equity Release Supermarket as marketing director.
He will be responsible for brand, marketing and digital customer experience across all of Equity Release Supermarket brand estate.
His 25-year marketing career has been focussed on retail financial services and he has previously held roles at Barclays, Halifax and AJ Bell.
Wilkinson said: “The business has been growing rapidly, with sales up 41% YOY in 2016-17. We now have over 30 advisors that we hand pick ourselves, enabling us to give unrivalled impartial advice to customers who are considering Equity Release as part of their retirement solution.
“In 2018, we are developing some innovative new features across our site and product portfolio, so it is an exciting time to be in this expanding market.”