Equity Release Supermarket sees record start to the year

Michael Lloyd

April 30, 2019

Equity release adviser Equity Release Supermarket (ERS), enjoyed a record start to 2019, seeing year-on-year lending growth of 31% in Q1.

Furthermore, the total number of new equity release customers increased by 32% year-on-year in Q1 2019.

Mark Gregory, founder, and chief executive of Equity Release Supermarket, said: “The equity release market continues to grow apace as more and more older homeowners realise that their homes are investments integral to their later life financial planning.

“With the exception of London we have seen strong growth across all the regions and I’m delighted that Equity Release Supermarket’s growth of 31% in Q1 2019 is outpacing the market growth of 8%.

“This is reflective of the launch of our new website in late 2018 and our continued investment in digital channels, technology and our people.”

ERS found the most common reason for taking out equity release was to repay an outstanding mortgage (25%), followed by home improvements (21%) and gifting to children (12%).

These findings are very similar to those of the ERC, who also found that paying off mortgages and home improvements were common reasons for releasing equity, particularly among younger borrowers, those between the ages of 55 and 64.

Equity Release Supermarket also saw strong growth across all regions with the exception of London, where the share of total lending fell from 22% to 10% year-on-year. This is reflective of the continued fall in house prices in the capital and the wider metropolitan area.


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