Equity Release Supermarket launches video chat capability

Jessica Bird

April 8, 2020

ERS video chat

Equity release advisory business Equity Release Supermarket (ERS) has launched online video chat capabilities, to stay connected with customers during nationwide lockdown.


ERS is the first broker in the industry to introduce this functionality; it will sit alongside its live chat, email and telephone services, as well as its secure online client portal.

Mark Gregory, founder and CEO, said: “It’s been a challenging time for everyone with uncertainty mounting and remote working becoming the new norm.

“We made the decision early on to shift our online operations to incorporate an interactive video chat capability, enabling us to be in front of the customer at all times, bringing us closer together.

“We knew that many of our customers already preferred to use remote channels, with [40%] of our advice conducted by telephone alone in 2019, so having seen the increase use of video chat platforms and the benefits they bring in recent weeks, we knew we had to develop the functionality fast.

“We believe by offering this ‘remote meeting’ service that it will go some way to boosting morale for both our advisers and customers, as well as gaining that much needed human interaction.

“I take great pride in the way our team has quickly adapted to the changing working environment.

“They have transitioned to this new way of working with immense professionalism and continued to provide the quality advice and service to customers that Equity Release Supermarket is known for.”

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