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Estate agent reveals prime(ish) London postcodes for property bargains

Mortgage Introducer

March 30, 2021

Estate agent Benham and Reeves has revealed the London postcodes within or close to prime neighbourhoods where homebuyers have been snapping up bricks and mortar bargains over the past year with WC1H, the home of Kings Cross station, coming out on top.

Benham and Reeves analysed sold price records over the past year at postcode level across prime London areas such as Kensington and Chelsea, Westminster, Islington, Richmond and Camden to see which was home to the lowest median sold price.

Whilst the borough containing WC1H is home to an average house price of £854,668, the median sold price in the centrally located postcode at the borough’s most southern tip has been just £372,500 over the last year; over 50% more affordable.

Islington’s N7 postcode provides the next most affordable foot on the prime(ish) London ladder with sold prices averaging £570,000 over the past year.

Clapham’s SW4 postcode is next up with an average sold price of £620,000 over the last year. But perhaps the biggest property bargain for prime pretenders is Westminster’s W1F postcode. In the past year, the postcode has seen an average sold price of just £760,000.

The W14 postcode has also seen an average sold price of just £697,500 despite straddling two of the capital’s most expensive boroughs in Kensington and Chelsea and Hammersmith and Fulham.

Marc von Grundherr, director of Benham and Reeves, said: “The beauty of the London market is that property prices can differ drastically from one street to the next. This often provides the opportunity to snag a relative bargain for homebuyers who may otherwise be unable to afford to buy in a given area.

“Buying in the ‘next best area’ is nothing new and can often pay off in the long run as the ripple effect of price appreciation spills over into these areas.

“However, if you can find a pocket of relative affordability in an area that already benefits from a prestigious property reputation, then you’re already one step ahead of the game.”


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