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eToro: Property remains top of the alternative investment list

Jessica Bird

June 30, 2020

As people work to rebuild their finances during the COVID-19 crisis, property tops the list of alternative investment choices, according to data released by eToro. 

Analysis of Google Adwords found that traditional investment options such as stocks and shares are still the most popular avenue, with 110,000 online searches in May 2020, a 66% increase year-on-year.

However, out of the alternative options, property topped the list, with 9,900 online searches in the same month.

This shows no change year-on-year.

There is a substantial gap between this and the next most popular alternative investment option, gold, at 4,400.

Property was the most popular alternative option regionally in the North West, London, South West and West Midlands.


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