Financial concerns for advisers and their clients

Nia Williams

January 13, 2010

New research from insurer Zurich examines the key considerations for advisers when making recommendations about financial planning to their clients.

Zurich’s research reveals that over a third of those advisers surveyed (36%) rate financial strength as the most important factor when recommending a product to their client.

Reputation is also a key consideration with over a quarter of advisers (29%) rating reputation of the company to deliver good products and services as the second most important factor when recommending a product. The findings also show that product diversity has an influence on adviser recommendations to clients with a quarter of advisers (25%) ranking the range of products available as their fourth priority.

Flexible remuneration is also high on adviser and client wish lists with nearly half of advisers surveyed (43%) rating flexible remuneration options as their fifth priority in any recommendation.

Commenting on the findings, Richard Howells, intermediary sales director, Zurich UK Life, said: “The research clearly shows that financial strength and reputation are key influencers for advisers when making recommendations to clients.”

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