First Complete and Pink become Primis Mortgage Network

Ryan Bembridge

February 2, 2018

First Complete and Pink have combined and rebranded into Primis.

Both Pink and First Complete are part of the LSL Property Services group.

Toni Smith (pictured), business operations director, Primis Mortgage Network, said: “We are hugely excited to announce the unification of First Complete & Pink to form Primis Mortgage Network.

“The announcement was extremely well received at our annual event and completes the final stage of our network integration and move to a single brand.

“Following consideration of various naming options, we chose ‘Primis Mortgage Network’. ‘Primis’ is the Latin for ‘First’, which positions our business as the ‘first and foremost’ mortgage network.”

LSL purchased Personal Touch for £4.8m this week.

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