first direct has pledged to pay the cancellation fee of other home insurance providers should a customer break their contract early to switch.
There is no cap on the cancellation fee amount.
Nick Harrison, head of products at first direct, said: “first direct believes any time should be the right time to get the right home insurance.
“We live in a world where your circumstances can change at any moment.
“People want and deserve flexibility to be able to break out of Home Insurance contracts which no longer meet their needs.
“Our switcher offer lets them do that without the dreaded ‘F’ word – fees!”