Gavl: 11% of livestream property viewers are prospective sellers

Jake Carter

March 10, 2021

An estimated 11% of consumers who enter a livestream open house viewing are looking to sell a property within the next 12 months, according to Gavl.

Analysis of over 2,250 users carried out by the livestream viewing app revealed that 6% of new users during February were landlords.

A further 38% were prospective renters, 34% were looking to buy a property immediately and 11% were looking to buy in the next 12 months.

Gavl requires users signing up to complete a field which best describes their current property status.

Joel Smith, chief executive of Gavl, said: “Sellers and landlords looking to list a property are attending livestream viewings as part of the research process.

“They’ll want to see how much similar local homes are worth on the current market, as well as the property features and trends that are popular with applicants.

“If a property seller or landlord has already seen how you carry out livestream viewings and interact with consumers, the agent’s job when it comes to following up and securing the business is a lot easier.

“Offering a livestream open house viewing is an instruction-winner in itself as landlords and vendors increasingly want to see their property marketed in this way due to the buzz it creates and its unrivalled efficiency.

“Agents can spend hours qualifying applicants before a viewing even takes place.

“If the initial qualification is not right, the chances of time-wasters turning up for viewings is high.

“Qualifying all interested parties at the viewing stage is hugely beneficial for agencies, reducing administration and frustration for team members.

“It can also save time for sellers and landlords, subsequently contributing to improved client satisfaction.

“When you consider the combined potential to overhaul the qualification process and generate new leads, livestream viewings really can be a game-changer for estate and letting agencies.”

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