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GetAgent: Falkirk is home to the highest level of homebuyer demand

Michael Lloyd

January 15, 2020

Scotland lockdown

Falkirk in the Central Lowlands of Scotland is home to the highest level of homebuyer demand in the UK, GetAgent has found.

GetAgent analysed the level of buyer activity in 100 of the largest towns and cities across the nation ranking each area with a demand percentage score based on the number of homes sold subject to contract or under offer.

Falkirk was ranked at 61%.

Buyer demand with Bristol and Sale followed with a score of 59% and 58% respectively.

Colby Short, founder and chief executive of GetAgent, said: “Nationally, we sit pretty much where we were a year ago where current levels of buyer demand are concerned and while festive seasonality has a part to play, it may also take a little while longer before December’s election boost in buyer sentiment becomes apparent at a top-level.

“However, the UK property market is extremely diverse and it’s clear that some areas have already jumped the gun with notable uplifts in buyer demand levels both year on year and in the last quarter alone, with many pockets also enjoying very high levels of current buyer demand despite wider market conditions.

“The more affordable boroughs around London’s peripheries continue to be the most popular amongst the capital’s buyers, however, there are signs that prime central London is beginning to fight back with demand on the up at the top end of the market.

“With early signs of a market revival already this year, we should see buyer demand continue to climb as the months go by and this, in turn, will help to stimulate an otherwise sluggish rate of house price growth.”

In the capital, Bexley retains its title as one of the most in-demand boroughs for London homebuyers at 59%.

Other peripheral boroughs such as Waltham Forest (57%), Havering (49%), Sutton (49%) and Bromley 46%) ranked high.

Buyer demand across the 100 biggest UK towns and cities is currently sat at 41%, a 1% drop on the previous quarter with no movement on an annual basis.

In London, current demand is at 35%, up 2% on the previous quarter and 4% year-on-year.


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