GetAgent: Listing property in the New Year gives better price

Michael Lloyd

December 4, 2019

property purchases

While listing a property on Boxing day will provide a good chance of a sale in June, listing a home at the start of the New Year gives a better price come completion later on in the summer, research by GetAgent has found.

In June 2018 home sellers transacted at an average price of £292,158 which was the sixth highest sold price of all months in the year.

Meanwhile, July, August and September all saw the average sold prices exceed the £300,000 mark with August also seeing the largest number of transactions.

Colby Short, founder and chief executive of GetAgent, said: “There’s no doubting that once the Queen’s speech has ended and we collapse on the sofa in a food coma, many of us take to the portals to do a bit of property searching.

“However, Aunty Tina the tyre kicker, flicking through homes while on her third sherry, probably isn’t in the serious buyer you want to attract.

“While listing views are great, a large degree of exposure with little interest or enquiry can be disheartening and opting to burn your home’s initial launch momentum on the wrong audience could actually be detrimental to your sale.

“Not only will a festive hangover mean they’ll probably forget all about your home, come January a fresh influx of stock will see your property pushed down the rankings, out of sight and out of mind to those with serious intentions of buying.

“So while the data shows that the Boxing Day Bounce will provide a good chance of transacting come June, you are far better off waiting until it’s business as usual and listing your home at the start of the New Year, in order to achieve a better price come completion time in July or August.”

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