GHL enhances members proposition

Ramesh Sharma

March 11, 2006

The features now on offer to GHL’s appointed representatives (ARs) include an e-commerce service, the implementation of a direct submission lender panel, which now pays out 100 per cent of the procuration fees received by GHL Group (lender permitting) and enhanced insurance and legal services.

John Smith, sales and marketing director at GHL, believed the enhancements will prove popular with its members.

He said: “The improvements made to our network proposition, combined with a host of new services, make it one of the most attractive and comprehensive in the marketplace. We are certain that both existing and potential new members will realise the possibilities for increased earnings in the future, as a result of the changes made and the range of new facilities that are now offered.”

Tied in with these new features is the setting up of GHL’s ‘Platinum Club’, which offers higher proc fees for those ARs who conduct the most business through the company.

GHL’s insurance offerings have been secured through a partnership with Hanover Park Commercial and HomeSure, while a solicitor referral system has been arranged with Goldsmith Williams to provide enhanced legal services.

Also available to ARs is an e-commerce service, which provides online decisions-in-principle (DIPs) with a two-hour response time, a system to convert DIPs into full applications, a real-time case-tracking system and the ability to manage individual cases on the system.

Adrian Kidd, an IFA for Mint Financial Services, believed the technology service is a step in the right direction. He said: “It’s good to see it embracing the way people want to do business as more is being done online. If the products are right, it will make dealing with the group a lot easier. However, it’s nothing that doesn’t already exist and two hours is not that impressive for a DIP time.”

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