GMAC becomes IFA Promotion sponsor
GMAC Residential Funding’s decision confirms the accelerating convergence of mortgages with mainstream financial advice, and displays the lender’s commitment to the IFA distribution channel. The move comes less than six months after Mortgage Express became IFAP’s first ever lender sponsor.
Karen Barrett, Marketing Director of IFA Promotion, commented, “It’s great to be welcoming GMAC Residential Funding as an important new sponsor for IFAP, showing its support for the future of the IFA distribution channel. With less than a year until mortgages are regulated the same way as other financial products and advice, GMAC Residential Funding’s move serves as a timely reminder to all lenders to consider the level of backing they are giving to IFAs.”
Jeff Knight, Head of Marketing Services at GMAC Residential Funding, said, “GMAC Residential Funding believes sound independent advice is central to finding the best lenders and the best deal. We are delighted to support the IFA brand and IFAP’s marketing activities, since we believe that independent advice has a huge part to play in consumers’ decision making process.”