Protection challenger Guardian has joined the protection panel of HL Partnership (HLP).
Guardian launched its proposition last year in Q3 and now has strategic partnerships in place with most distributors and is available on the IRESS, iPipeline and Synaptic portals.
Mike Devaney, head of strategic partnerships, Guardian said: “We’re delighted to partner with HLP, working closely with the management team we aim to support advisers to make sure every customer has their mortgage fully protected.
“Our proposition works hand-in-hand with the advice process to deliver the very best customer outcomes.
“From today our sales team will be contacting advisers all around the country, and in July we’ll be joining the HLP protection workshops to share details of our proposition.”
Shaun Almond, managing director of HLP, added: “Guardian is a valuable addition to the panel because its high-quality life and critical illness products reflect the advice that our members give their customers.
“The comprehensive cover and simple definitions allow our members to explain the true value of protection to their customers in terms that are easy to understand.
“The cover upgrade promise also gives confidence that Guardian’s critical illness definitions stay relevant and don’t let customers down at the point at which they need to claim.”
Guardian won ‘Best New Product’ at the Cover Excellence Awards and was awarded ‘Innovator of the Year’ by distributor, Lifesearch.