Protection challenger Guardian has joined Openwork’s panel of protection providers which has access to over 3,000 advisers.
It’s the first time a new market entrant has been chosen for Openwork’s ‘best of breed’ panel, and sees Guardian appear alongside current incumbents: Aviva, Legal & General, Vitality Life, Zurich and LV=.
Andy Peters, distribution director, Guardian said: “Winning this opportunity so early in our business journey is fantastic news.
“It shows that our quality of cover is what the market wants to see. Openwork’s distribution scale and focus on protection make them a perfect partner for Guardian.
“We’re delighted to be working with them to support their protection growth aspirations whilst improving customer outcomes through our innovative proposition.”
Paul Shearman, mortgage and protection proposition director, Openwork, said: “We like the bold and brave approach Guardian is taking with its product design. Openwork is well known for protection advice; we believe it is the foundation of all quality financial planning. That’s why we only want providers, like Guardian, which will help our network best meet their clients’ needs and advise with confidence.”
Since its launch just over six months ago, Guardian’s proposition has been awarded Defaqto 5 status and F&TRC Gold ratings. It has been endorsed by Protection Review, gaining Platinum status, and positively received by independent research site, CI Expert.
Guardian’s life and critical illness proposition is available on the IRESS, iPipeline and Synaptic portals.