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Halifax and Accord favourites in broker study

Jake Carter

October 11, 2021

As the Mortgage Introducer Broker Study reaches its halfway mark, early indications are that Halifax and Accord are two of the favourite lenders with mortgage intermediaries.

The Mortgage Intermediary Study was launched in early September and will be closing very soon; initial findings show that open banking is less important to brokers than other technology requirements.

The data also shows that the role of BDMs is changing, and brokers are seeking a lot more from BDMs, other than simple product information. It is also noticeable the differences between what brokers want from BDMs of mainstream vs specialist lenders.

Ipswich Building Society and Hodge Bank have so far received the most favourable scores for BDMs in the specialist lending market and Leeds Building Society, Accord and Precise have been cited as best in class for technology.

And of the regional building societies, Nottingham is providing the best overall experience.

Once the initial survey is closed, there will be further qualitative research amongst intermediaries to dig deeper into their responses and the findings.

A full report will be available in November to lenders and other subscribers. Anyone interested in subscribing should contact Tim Hague or Jeff Knight.

Jeff Knight, director at Grey Matter Marketing, said: “So far, I have found some really exciting findings. The more responses we receive, the clearer the message for lenders will be.

“But we’ll need to move on to the discussion groups soon so there’s no time to lose. Respond to the survey now to make sure your voice is heard.”


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