Harpenden Building Society has hired Sarah Howe (pictured) as chief executive from Saffron Building Society.
Howe will take over as chief executive on 2 January 2019 subject to regulatory approval.
Howe said: “I am both delighted and excited to be joining Harpenden Building Society.
“It is a successful regional building society with strong ambitions for the future.
“I look forward to working with the Harpenden team to further grow the potential for our members and employees.”
She is taking over from David Jervis, who has been interim chief executive since July 2018 after Carl Astley stepped down.
Howe was chief marketing officer at Saffron, while before that she was marketing director of general insurance provider RIAS and chief marketing officer at BUPA.
Stephen Richardson, chairman of Harpenden, said: “I’m looking forward to having the benefit of Sarah’s considerable experience to help modernise and grow the business, whilst continuing our focus on providing excellent customer service.”