The move represents a strategic decision by Julian Hodge Bank Ltd to build on the success of Hodge Equity Release since 1965 and expand upon its experience within the retirement product market.
Hodge Lifetime will offer a range of innovative and straightforward products including equity release and pension annuities and plans eventually to also offer insurance and savings products for the over 50s. All products will be available exclusively through intermediaries.
To mark its launch, Hodge Lifetime has upgraded its award winning equity release product range with new fee-free options for both its existing lifetime and flexible mortgage products.
Jon King, Managing Director of Hodge Lifetime, commented: “We are delighted to be able to announce Hodge’s product expansion and the launch of Hodge Lifetime. Hodge has over 40 years of experience within the equity release market and has been providing annuities since 1965. Over this time Hodge has gained a very strong reputation for service and straightforward products and we will build on this to provide intermediaries with a host of retirement product solutions for their clients.
“Hodge Lifetime remains 100% committed to all intermediaries within the equity release and wider retirement market and through innovative, straightforward and good value products, such as our new fee-free equity release options, Hodge Lifetime is in a prime position to support those IFAs servicing the growing needs of an ageing population.”