Mutual insurance provider Holloway Friendly has appointed two non-executive directors in Adrian Humphreys and Dudley Building Society chairman Anna East.
Adrian Humphreys was most recently the chief executive of the Western Provident Association Group, one of the UK’s largest health insurers with a turnover of £140m and around 300,000 customers.
Mat Manser, sales and marketing director for Holloway Friendly, said: “Our ambition for Holloway Friendly is to grow the business constantly and steadily as we have done for the past 135 years. We have invested in a number of new ventures in the last 18 months, including the launch of Optimal our group life business run by Nigel Hartley.
“We also invested with financial services software company IfApps to launch an accessible way of buying illness-specific critical illness with a unique breast cancer support policy available to buy through an app.
“Both of these investments have been incredibly successful so, with the help of our two NEDs we intend to continue to expand both our core business while investing in other complementary businesses that will add significant value both to Holloway Friendly and the people most in need of protection.”