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Home & Capital runs with Assureweb equity release portal

Nia Williams

November 3, 2008

Assureweb enables financial intermediaries to access quotes and detailed information on equity release products and is free for advisers to access.

Assureweb was selected as Home & Capital’s exclusive provider following an in-depth review of current service providers.

Simon Little, Home & Capital’s business development director, said: “In today’s business environment, all companies need to manage their business models in the most efficient way possible, and we started to question the logic of using two platforms to target what is essentially the same audience. We have been working with Assureweb since early summer and have had most encouraging initial results from our relationship. In addition, we like the way they plan to develop their equity release offering to intermediaries in the future.”

“Therefore it made complete sense for us to streamline our adviser platform with Assureweb who, we are confident, will continue to portray Home & Capital’s products and services in an excellent manner to the intermediary community.”

Andrew Simon, chief executive officer of Assureweb, commented: “We are very pleased with the support and commitment of Home & Capital, and are delighted to become their exclusive provider. This provides further evidence of the strength of Assureweb’s equity release proposition and our drive to meet the changing needs of advisers.”


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