Home Made hires head of business development

Michael Lloyd

January 9, 2020

Home Made, a London proptech company, has appointed build to rent expert Jo Green as head of business development.

Green (pictured)  joins Home Made from proptech firm ideal flatmate where she was UK sales director.

Jo Green said of her appointment: “I am hugely excited to be joining a company that is transforming the lettings industry with a unique model delivering unrivalled results.

“Home Made’s approach, underpinned by some ground-breaking tech, is reducing the time it takes to lease-up schemes and frequently over delivering on ERV’s.

“With so many letting agencies over promising and under delivering it is so exciting to join a company who has been testing and refining their model for over two years and can now bring actual transactional results to the sector.

“The value to build to rent clients is huge and I look forward to working closely with Home Made and its partners to continue the impressive growth they have already achieved.”

Asaf Navot, founder and chief executive at Home Made, added: “We’re on a mission to change the perception of the lettings industry, using tech to make finding the perfect tenant pain-free, transparent, fair, and more enjoyable.

“We’re delighted to welcome Jo Green to the Home Made team and know her expertise will be of great value as we continue to grow our B2B portfolio.”


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