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Home of Choice appoints chief executive

Amanda Jarvis

February 15, 2006

Keith Baldwin, chairman of Home of Choice said: “Our growth has been extraordinary. Richard's contribution in terms of energy, creativity, dynamism, and real understanding of the needs of this market has been massive. We had always planned to separate the roles of Chairman and Chief Executive – for an organization with our scale, sound corporate governance requires it – and the right time is now. The team we have built is formidable. There could not be a better man to lead it.”

Richard Coulson said: “To take over the ceo's role from a man like Keith Baldwin is an honour as well as a challenge. We are fortunate that he will be continuing as chairman, to contribute his huge experience and wisdom, and his undimmed passion both for success and for excellence.

“As I reflect on the last year, I feel much pride in what we have already accomplished. In 8 months we are the fastest growing mortgage network in the UK. Our strategy and plan are simple: we are going to be the UK's Home of Choice for mortgage professionals.”


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