Homelyfe unveils home and contents offering

Mortgage Introducer

February 6, 2018

Homelyfe – a company allowing customers to find and buy insurance in under four minutes – has launched a home and contents offering.

The company, which allows consumers to use an app, had already launched a homebuyer’s insurance offering.

Peter Goodman, chief executive and co-founder of Homelyfe, said: “While other industries – such as retail banking – have completely transformed in recent years, the insurance industry is only just starting to catch up.”

Homelyfe has found that 61% of consumers go to price comparison websites when buying home insurance, compared to just 18% going to insurers direct.

This, it argued, encourages insurers to drive down prices – and therefore the quality of the products available.

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