House price data and insights is the most helpful tool available on property search websites, a survey by 4media Group on behalf of Zoopla has found.
Some 44% of house hunters cited this as the most helpful tool. Only 27% of all consumers stated they didn’t use any tools or insights when searching for a property.
Charlie Bryant, managing director of Zoopla, said: “Our range of tools help create a specific breed of buyer who has thoroughly researched and is therefore serious about their next property move.
“These are the types of buyers who want to move fast and can do so as they have the knowledge to feel confident in their next property purchase.
“These tools are therefore a key driver to delivering quality sales leads to our agents across the UK. Tools which enable utility price comparisons simplify tasks which buyers would have previously spent hours requesting quotes for from various different suppliers.
“Zoopla is the only property search website to host all of these services in one place, we are the ideal one stop shop for anyone serious about property.”
House hunters said tools which offer utility price comparisons for a specific home were the second most helpful tools with 32% stating this tool aided their property search. Mortgage affordability calculators ranked joint second place with utility price comparison tools.