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HouseScan reveals most affordable new-build markets in UK

Jake Carter

January 12, 2021

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Northern Ireland, the North East, Scotland and Yorkshire and the Humber currently rank as the most affordable new-build markets in the UK, according to HouseScan.

This is assessed on the cost of buying and the average earnings in each region.

The figures show that across the UK, the current new-build house price currently stands at £296,683.

With the average net salary coming in at £2,094 per month, it would require 14 months wages to accumulate a 10% mortgage deposit of £29,468.

Regionally, Northern Ireland ranks as the most affordable place for new-build homebuyers.

The average monthly net income of £1,841 would see aspirational buyers require nine months of income to afford a 10% deposit on the current new-build house price of £169,923.

Homebuyers in the North East require 10 months of net monthly income in order to accumulate a new-build deposit in current market conditions, while in the North East and Scotland it would require 11 months.

At 12 months, the North West and Wales are also home to a new-build affordability ratio that would require a year’s net income to save up a 10% mortgage deposit on a new-build.

London was recorded as the affordable region for a new-build property purchase.

Currently, the average new-build in the capital averages £497,859 meaning a 10% mortgage deposit would require a savings pot just shy of £50,000.

While the average net monthly salary is the highest of all UK regions at £2,721, it would still require 18 months of income to accumulate.

Harry Yates, founder and managing director of HouseScan, said: “While the clock is ticking on the stamp duty holiday many homebuyers will still have a view to purchasing this year with or without the current reduction.

“As always, affordability will be the driving factor for the majority of buyers but this influence isn’t limited to the price of property alone.

“Purchasing power based on earnings will differ from one buyer to the next and not only will it dictate how long you will have to save for a mortgage deposit, but it will also influence your mortgage availability and the rates and products that are obtainable for your individual financial situation.

“Whether you’re buying a new or existing property, understanding where you stand financially is key and is something you want to ascertain before starting your search.

“All too often, buyers can be set back by realising they can’t secure the mortgage they wanted based on the deposit they’ve accumulated and their wider financial foundations.

“Knowing your personal situation will allow you to research the market more effectively, identifying the areas or developments that are affordable to you and saving you time during the purchasing process.”


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