Housesimple has become the first estate agent in the UK to sell homes for free.
The free service, which has been trialed in selected postcodes in Yorkshire and the North West will now be rolled out permanently across these markets before the business makes its move into other regions in the coming months.
Instead of charging commission or fees for selling houses, Housesimple earns referral fees from no-obligation selected services provided to sellers and buyers such as mortgage, conveyancing and insurance advice.
Sam Mitchell, chief executive officer at Housesimple, said: “It’s time for change in estate agency. We believe selling a property should be a great experience and that’s why we are making it simple, transparent and free.
“The ability to sell a home through advertised listings and professional support, without paying any estate agent fees, is unique in the UK. Housesimple is the only company to offer this service and we expect it will quickly become the most popular way to sell a property.”
Based on the average property price in the UK of £226,798, sellers could reportedly save over £3,000 in commission.
Sellers will continue to receive local valuations, adverts on property sites and support from valuation through to completion.
Mitchell continued: “Like most estate agents, we are generating revenue from ancillary services, but as we don’t have expensive branches and we use technology to make us more efficient, we can pass on these savings to our customers by not charging fees to sellers or buyers.
“Our goal is to offer our free service nationwide, but we’re not extending our service to the whole of the UK in one go because we think demand will initially exceed our ability to service all our customers. We are therefore building up our coverage in Yorkshire and the North West and will start to roll-out to other towns and cities in the coming months.
“We know that people don’t just want cheaper, they want better. We’ll continue to offer an outstanding, fully managed service from a dedicated team working together to sell homes quickly, easily and for the best possible price.”
Housesimple was founded in 2007 and is currently the UK’s fifth largest single-brand estate agency.