Increase in adviser engagement with digital services

Jessica Nangle

October 9, 2017

There has been an increase in adviser interest in offering digital solutions to their clients alongside traditional face-to-face advice, according to The Simply Biz Group.

The group’s NextGen client website proposition has been adopted by over 400 member firms since their launch in January.

Richard Ardron, group marketing director at Simply Biz, said: “I feel the success of NextGen SimplySites gives a really clear picture of the position of many advisers regarding conducting transactions online.

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“Whilst most advisers do not see a place for ‘robo-advice’, they do see an important role for digital services that can both complement their traditional advice models and offer clients a real choice at a time when these services are prevalent in day-to-day life.

“Since the implementation of the RDR, the adviser community has held concerns about the fact that young people, or those on lower incomes, would have less access to financial advice.

“I do not believe there is a service like this available elsewhere and the proposition will continue to develop as we add more features and functionality.”

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