Jackson-Stops & Staff has shortened its name to ‘Jackson-Stops’ after more than a century of having ‘& Staff’ in its name.
The national estate agent will change its logos, brochures sales boards and displays across its 45 branches.
Jackson-Stops decided to shorten its name after conducting a customer survey.
Nick Leeming, chairman at Jackson-Stops, said: “Rebranding to Jackson-Stops is not a decision we have taken lightly.
“We have been operating under Jackson-Stops & Staff for more than a century so it was incredibly important to us that our clients, who admire our traditional values, were able to voice their opinions on the potential rebrand.
“The survey found that most of our clients didn’t know what ‘& Staff’ stood for, and with many already referring to us as Jackson-Stops, we thought now was the right time to make the change.
“Although our name has shortened we will continue to operate as we have always done with our high quality values and service at the forefront of everything we do.
“We have also taken the opportunity to refresh the look and feel of not only our logo but also the wider brand, which will be rolled out across all branches, marketing materials and social media.”
Jackson-Stops will launch a new website in the middle of September and the full rebranding is expected to take place by the middle of 2018.