Bibby Financial Services has appointed Joe Waters as head of sales as it seeks to develop its services to small and medium-sized enterprises operating in the South of England.
Waters has over 30 years industry experience and has held several senior positions in financial services, specifically supporting UK SMEs. He most recently served as director at Partnership Invoice Finance, and was also a founding director at Gener8 Finance Ltd as well as holding several roles at PwC.
Walters said: “This is a fantastic time to join BFS as it seeks to broaden its influence across the London and Southern region. I wanted to join the company as its suite of financial services products are among the most innovative in the industry.
“As head of sales, I look forward to working with SMEs in the region, helping them to access the funding they need to drive the growth of their business.’’
Gary Davis, regional sales director – south at Bibby Financial Services, said: “BFS is continuing to expand throughout the UK to meet the funding demands of SMEs across the country.
“The current business environment means businesses need all the support they can get, so we are pleased that we have been able to strengthen our London-South team by appointing Joe.
“Joe brings a wealth of experience in financial services, and we are confident he can help consolidate and build on BFS’s reputation in the South of England as a bespoke provider of financial services for UK SMEs.’’
Water’s focus will be to grow BFS’s client base in London and the South, from the company’s office in Redhill, Surrey, where he will manage a team of six.